IHOP changes name to IHOb to promote burgers

IHOP reveals what IHOB will stand for

On Monday, IHOP revealed the mystery behind the decision to change its name to IHOb. It started using the IHOb name on social media, on its website and for in-store promotions. IHOP-err IHOB-is so serious about the rebrand and focusing on craft burgers they've already begun changing the signs at restaurants around the nation.

Despite competing against worldwide politics and net neutrality, the hashtag IHOB remained trending on Twitter for much of Monday, June 11, thanks to a marketing campaign in which the global House of Pancakes promised to flip the "p" in its well-known IHOP acronym to a "b", at least temporarily.

Unfortunately, few people guessed it, and that's exactly because the image of IHOP being a breakfast place held too strong.

Whataburger tweeted: "As much as we love our pancakes, we'd never change our name to Whatapancake". New additions include a mushroom and Swiss topped burger, one with jalapenos and pepper jack cheese, and one covered in BBQ sauce and crispy onion rings. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it.

IHOP DIN created quite a stir last week when it told Twitter TWTR users that it would be changing the last letter of its acronym from a "P" to a "b", teasing major changes for the brand.

Trump’s North Korea Deal Is Different, and Not in a Good Way
The president said the drills cost the US a " tremendous amount of money ", and that South Korea hasn't always chipped in enough. The KCNA report called the military drills a "provocation" - the same word used by Trump in Singapore to describe the decision.

IHOb, announced the temporary change last week, but didn't reveal what it meant until Monday morning.

"Obviously, IHOP-hob wanted to be known for something other than breakfast or the place you pull off the highway to go to the bathroom", he said.

IHOP, along with its sister brand Applebee's, is undergoing a revamp as the chains attempt to reengage with diners and bring in more customers.

But the name ― International House of Pancakes ― has always been rooted in their calorie-laden breakfast standards: pancakes, waffles and french toast, often smothered in syrup and whipped cream. They will still be officially called "IHOP".

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