Instagram Hits One Billion Users Worldwide And Launches New IGTV

Instagram launches IGTV app for creators 1-hour video uploads		
	Josh Constine

   	8 hours

Instagram has launched IGTV at an event in San Francisco featuring numerous Instagram creators. Instagram first launched in October 2010, which means it took less than eight years for it to hit that 1 billion user mark.

Facebook-owned Instagram announced a new addition to its photo-sharing app on Wednesday: the ability to share long-form 4K videos a la YouTube.

Instagram says that IGTV is rolling out over the next few weeks.

"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV.

Called IGTV, the app is created to let you watch long-form, vertical video. And when you open up the app, video is going to start playing right away.

Viewers are able to like, comment on, and share videos as they watch.

Systrom described the new app as "a separate space, a dedicated space to enjoy video without being distracted".

Instagram's YouTube competitor is finally here.

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Before the Wednesday event, there have been several reports pointing to Instagram's new service that will bring the maximum length for video uploads from 60 seconds up to an hour.

Instagram wants the new feature to reach as many social media users as possible for obvious reasons. People will be able to upload vertical videos on the app.

Instagram said it has signed up internet stars for IGTV, including Lele Pons, who has 25 million followers. There are also channels, and celebrities themselves can be channels.

Videos shown seem to be catered to the viewer's interests based on, but not limited to accounts that they have been following on Instagram.

Systrom positioned IGTV as Instagram's answer to shifting entertainment consumption habits. I hate watching movie trailers in vertical format (thanks, Netflix!), and even considering long-form videos in the portrait format sounds terrible.

However, he said that Instagram ultimately wanted to allow creators to make a living on the service.

The UI is very streamlined and there's not much you can do aside from browsing videos. You can swipe up to discover more - switch between "For You", "Following", "Popular" and "Continue Watching".

Instagram chief executive Kevin Systrom announced the milestone as he unveiled the new video application known as IGTV.

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