Harley Davidson’s NEW 250cc-500cc motorcycle to take on Royal Enfields

Harley-Davidson Live Wire production bike

U.S. bike manufacturer Harley-Davidson, known for high-end motorcycles that enjoy cult status, is now planning to build small and mid-sized (250-500 cc) motorcycles to promote their brand to young buyers in emerging markets such as India and China.

The company has categorically mentioned that this new product will be brought to India with intent of further broadening the customer access to Harley-Davidson motorcycles and also fuel the company's growth in India.

The company said LiveWire will be followed by more "twist and go" electric two-wheelers over the next few years, with lighter and smaller models already planned. This means better dealership network, improved retail experience, smaller stores for urban areas and more.

However, the more exciting news comes from the company's decision of introducing a 250cc-500cc platform for the Asian market with the help of a "planned strategic alliance with a manufacturer in Asia".

Today, along with its plans for a new streetfighter, adventure bike and roadster-style cruiser, Harley-Davidson also announced its intentions to boost its electric vehicle lineup.

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It was well known that the goalkeeper was in their sights as there has always been a question mark against Keylor Navas. However, it would be extremely hard to replace someone like the Belgian even if we get a mammoth transfer sum.

Shares of Eicher Motors, parent company of motorcycle manufacturer Royal Enfield, fell as much as 2.84 per cent on Tuesday amid reports that American motorcycle major Harley Davidson is turning aggressive on Asia. Trump complained when Harley announced in June that it would shift production to non-US markets to build bikes for Europe, dodging potential tariffs.

The company said it plans to launch its electric motorcycle in 2019 and will release additional models through 2022. "Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding". He did, however, say that his company needs to "deal with what we have to deal with".

With an eye on India, Harley-Davidson has chose to go small at a time when it is caught in a bitter trade war initiated by US President Donald Trump. Could this bike pave the way for smaller bikes to join the line-up as well?

Harley Davidson is not alone. With India being at the fore of it, we can expect Harley-Davidson to reach out for the people who fancied the brand only from bedroom wall posters and make them ride it in reality. The idea is to compete in large and fast-growing segments of global markets, with a full portfolio of motorcycles across a broad spectrum of price points and displacements.

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