No, McDonald's Isn't Launching a Cryptocurrency, Despite What It Appears

McDonald's Mac Jr Big Mac 4

It's not exactly pennies from heaven, but McDonald's is planning to make it rain coins to celebrate the Big Mac's 50th anniversary.

Beginning Aug. 2 and running through the end of the year, customers can get a MacCoin with a Big Mac, and starting the next day they will be able to use the coin for another, free Big Mac. Customers can redeem the MacCoin for a free Big Mac at participating restaurants in the US and in more than 50 countries.

The company will distribute over 6.2 million MacCoins across the globe.

But the milestone comes as the company reduces its number of USA stores. "We think the Big Mac needs to be sacrosanct".

The milestone for the Big Mac shows how much McDonald's and the rest of fast-food have evolved around it.

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"We've noticed that in a lot of the different McDonald's promotions we've done over the last few years, there's a certain passion and love for McDs swag", says Grachnik, adding that Canadians can win a coin on social simply by tweeting why they love the burger through #BigMac50.

In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh-area restaurants.

The program was partially inspired by "The Big Mac Index", a semi-humourous way business magazine The Economist has used to illustrate the differences in purchasing power between two currencies by examining the price of a Big Mac in each country. Locations of the guards will be available on the McDonald's NZ Facebook page. Those kind of periodic campaigns should help keep the Big Mac relevant for years to come, says Mike Delligatti, the son of the Big Mac inventor, who died last year. He said it was similar to a Big Boy chain's sandwich, according to the Associated Press.

One way you can get them is to by entering the #BigMac50 contest on Twitter @McDonaldsCanada, from August 2nd until August 8th and sharing why they love the Big Mac.

McDonald's then ran promotions created to introduce the Big Mac to more people.

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