Huawei Overtakes Apple as New #2 Smartphone Maker

Counterpoint Q2 2018 India premium smartphone market

Huawei grew a whopping 41 percent YoY and managed to sell 54 million units, 13 million (or nearly 32%) more than Apple.

OnePlus began as a daring challenger and took only a few years to morph into the victor, leading the premium smartphone market here in India in the whole of the last quarter, April to June, 2018. At the same time, Xiaomi, OPPO, and vivo are all slowly pushing their customer base upstream at a price tier slightly lower than the top three. Korean tech giant, Samsung, has retained its lead with 73 million Q2 shipments.

Since 2010 Samsung and Apple have had the top two positions locked down tight, with no rival maker properly challenging their overall supremacy. Compared to the same period past year, the company's smartphone market share increased 43.6% and shipments increased 40.8%, while global shipments declined 1.8%.

"India remains an important market for OnePlus, contributing to nearly a third of its global revenue". Meanwhile, Cupertino, California-based Apple shipped about 41.3 million units in Q2, securing a modest 0.7% growth over the year-ago period and missing the Street's forecasts for 41.8 million devices for the quarter.

Apple could become the world's first trillion dollar company today
This bucket - which accounts for app purchases, Apple Care and more - surged more than 30 percent year-over-year to $9.55 billion. With a total market value of more than $US900 billion, Apple is tickling at the title of world's first trillion-dollar company.

"The uptick in consumer demand in the premium segment was driven by increasing offers around the new launches as compared to a year ago", said the report, released late on Monday. OnePlus officials in Bengaluru said OnePlus 6 was the best-selling model in the premium segment this quarter, even as it launched in May.

"The drop marks the third consecutive quarter of year-over-year declines for the global smartphone market and only the fourth quarter of decline in history", IDC says in a statement.

Globally, the smartphone market continued its slowdown with shipments slipping 1.8 percent for the quarter to 342 million units. This is likely because Samsung's biggest selling phone in this segment in India is the "Plus" model, while the Galaxy Note doesn't seem to hit quite so sweet a spot. Huawei attributed this to efficiency savings and improved quality, and reckons that it will perform in similar fashion through the rest of the year. Despite this, the company still managed to grow 5.1% over past year as it continued its expansion into other markets such as the Middle East & Africa.

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