Zombie Boy from Lady Gaga music video dead at 32

Getty Images for Mercedes Benz Fashion Week

Genest's management shared their condolences in a Facebook post written in French on Thursday: "Rico was loved by all those who had the chance to meet him and know him", the post read.

Originally born in Montreal, Genest was heavily involved in the underground punk characterized by a life of a "street kid" with tons of DIY tattoos, piercings, and rebellious style.

Genest distinguished himself from other models by covering himself with tattoos of the body's inner organs, veins and skeletal structures, earning him his Zombie Boy nickname. By the time he was 19, his body was covered in ink. He held Guinness World Records for having the most insect tattoos (176), and the most human bone tattoos (139). The Montreal-based artist had tattooed his body from head to toe, including images of a skull and brain on his head. His signature look gradually attracted the attention of the world of advertising, fashion and showbusiness.

Genest had also had roles in TV shows such as Silent Witness and films, including 47 Ronin alongside Keanu Reeves.

On Friday, the agency that represents Genest, known for his head-to-toe tattoos and his participation in Lady Gaga music video 'Born This Way, ' says he has died.

Mexican officials: Airliner crashed after takeoff, no deaths
TV images showed the tail of a plan bearing an Aeromexico logo emerging from scrubland and a column of smoke rising into the sky. The plane had barely taken off when it felt like it was hit by a strong air current, another passenger told network Televisa.

Following the music video, the model helped relaunch Jay-Z's Roc-A-Wear label in Europe in 2012 and began to model for magazines, including GQ and Vanity Fair.

Quebec model Rick Genest, known as "Zombie Boy" has died.

British artist Marc Quinn had reportedly been working on an 11.5-foot sculpture of Genest called "Self-Conscious Gene", to be permanently displayed at the Science Museum, London.

"I find him rather unbelievable", Quinn said at the time.

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