Nike Has "No Plans" To Give Colin Kaepernick A Signature Shoe

Nike announced former San Francisco 49ers quarterback Colin Kaepernick will be a part of its new ad campaign

Country singer John Rich of Big & Rich is criticizing Nike for hiring former San Francisco 49ers quarterback Colin Kaepernick for a new ad campaign and posted a picture of cut up Nike socks.

Believe in something, even if it means sacrificing everything.

There is a risk of Nike upsetting its relationship with the NFL, which last week lost an attempt to dismiss Kaepernick's lawsuit alleging collusion by the league to prevent him from signing with a team.

Kaepernick and the players that have carried on his protests have stressed that their aim is to draw attention to systematic racism and police brutality, especially cases in which law officers have fatally shot unarmed blacks during traffic stops and other interactions.

ESPN reported that Nike had kept Kaepernick, who signed a sponsorship deal with the company in 2011, on its payroll throughout the controversy of recent years.

Nike's shares dropped by 2% after the sports brand launched its new campaign with American footballer Colin Kaepernick.

"The #NFL season will start this week, unfortunately once again @Kaepernick7 is not on a NFL roster", he wrote. Others pushed back, saying the backlash against Nike showed the polarizing debate has morphed well beyond whether NFL players should be allowed to demonstrate for social causes while the national anthem plays in stadiums before games.

Kaepernick, who has received Amnesty International's highest honour, has been without a team since he opted out of his contract with the 49ers in March 2017.

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That makes India among the few markets in which Costa Coffee is aligned directly with a PepsiCo bottling partner. The sale will allow it to focus on its faster-growing Premier Inn Hotel business .

Nike marked the 30th anniversary of the campaign with a new ad that said, "Believe in something".

The fallout was no surprise but Nike may be betting that the upside of a Kaepernick endorsement is worth angering conservative Americans and supporters of President Donald Trump. That whole story makes the Kaepernick-Nike alliance a bit more interesting.

Kaepernick caused a stir when he sat on the bench while the anthem played before an National Football League game in August 2016.

The kneeling protest has become a divisive issue within the National Football League, with Donald Trump calling players who kneel "sons of b******".

Kaepernick's protests have garnered him support as well as criticism around the world.

Players would be given the option of remaining in the locker room during renditions of "The Star-Spangled Banner" but would be fined if they did not stand while on the field.

Nike is a corporate sponsor with the NFL.

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