Mobile revamps prepaid brand to spruce up image

T-Mobile CEO John Legere introduces Metro by T-Mobile formerly known as MetroPCS

6 years after it took ownership of MetroPCS, T-Mobile has decided that it will shake things up with new rate plans, integrations with Amazon and Google services and customer options for prepaid or postpaid service. T-Mobile touts that Metro will offer "a wide variety of Android and iOS smartphones" across price points, including new releases. In the $50 plan, you'll get unlimited data, 5GB of LTE hotspot, and cloud storage and mobile backup through Google One. Metro added two new plans: For $50, users get unlimited data, 5GB of LTE mobile hotspot access and Google One. Initiating in October, MetroPCS will seemingly be renamed "Metro by T-Mobile" and can add enhanced limitless files plans so that you can enchantment to a broader customer viewers. Both plans also give you a complementary Google One subscription, but the top tier plan also throws in Amazon Prime.

Importantly, Keys said T-Mobile initiated its MetroPCS rebranding effort roughly a year ago-prior to the April merger agreement between Sprint and T-Mobile-and that the rebranding will move forward regardless of whether the merger is successful.

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Bigger than five years after T-Mobile's mountainous-winning acquisition of MetroPCS, the provider is overhauling its branding and market positioning to entice more potentialities. In 2013, Metro's coverage area included 103 million people, and today that figure is at more than 323 million. And for $60 a month, hotspot data triples to 15GB, and Amazon Prime, with benefits like free two-day shipping and access to Amazon Prime Video, is included as well. Both plans also limit your video streaming to 480p, so you can't have a high-definition Netflix binge on these plans, and there's no add-on for HD video. And we're just getting started - this is just the first step in this Metro by T-Mobile journey. So no matter what type of smartphone user you are, Metro By T-Mobile has something for you. Because what's more genius than picking a trade-off-free wireless service that includes a network that covers 99% of people in the USA and all of the unbelievable shopping and entertainment benefits of Amazon Prime, mobile backup and cloud storage from Google One.

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