End of an era for WhatsApp, will soon carry adverts

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In markets like Kenya where WhatsApp is used more than Facebook or Instagram, serving ads on this platform would make more sense for advertisers than any other platform. Since the yearly $0.99 fee was removed, the app has remained ad-free and uncompromised which, while good for the user, also meant that WhatsApp was generating pretty much zero revenue.

WhatsApp Wednesday said it will display advertisements in its "Status" section to monetise the popular messaging platform that has about 1.5 billion users globally. After 24 hours, any content you put in the Status section disappears. "That is going to be primary monetization mode for the company as well as an opportunity for businesses to reach people on WhatsApp".

Daniels did not confirm the timeline by which this feature will be rolled out by the company but reports say that consumers will start seeing ads on the application in early 2019.

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Swisher asked her, mistakenly naming Booker as the one who said this, rather than Eric Holder , former President Obama's attorney general.

It is reported that the new ad service will be managed by Facebook's native advertising system.

Slowly but surely, the world is moving away from SMS and MMS as the default way to text message people. Ever since Facebook scooped up WhatsApp for a cool $19 billion, it was only a matter of time until ads made their way to the messaging service. In fact, WhatsApp co-founder Brian Acton who made his exit from the company past year recently revealed that Facebook had plans to put ads inside WhatsApp even before its acquisition. "Targeted advertising is what makes me unhappy", Acton said. Judging from its huge purchase years back, we knew it was bound to happen sooner or later. In the future, we'll place ads in WhatsApp Status, which is our Stories feature.

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