New Starbucks holiday cups mean it's officially Christmas

Starbucks’ holiday cup designs have been a magnet for controversy over the years. This season the company is hoping to use them to draw customers back to the stores in the typically slow afternoon period

Halloween is behind us and now it's officially time for the holidays - which means Starbucks is rolling out its holiday cups.

She said customers "loved the tradition of Christmas". The coffee chain's rolling out its annual holiday cups. This year, there will also be a big marketing push behind the seasonal cups as part of Starbucks' overall media strategy Brewer said.

For those of us who don't think Christmas cups should be unveiled until after Thanksgiving, keep in mind that a 2017 article, citing "experts", revealed that people who put their Christmas decorations up early are happier than those who wait.

Starbucks 2018 Holiday Cups shown on Thursday, October 25, 2018 in Seattle. This year, they feature a little more of the traditional red and green.

In 2017, Starbucks went a different route - crafting a white design with doodles that encouraged customers to decorate and color the cup to their liking.

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'We learn from everything we do in our stores, ' Brewer said.

To jump-start the holidays, Starbucks is giving away free, reusable cups to customers.

This year, the question from 2015 returns: Is Starbucks truly embracing Christmas?

The new cups, along with a limited edition reusable cup (right), will be available starting November 2.

The coffee company is also bringing back classic specialty drinks like peppermint mochas and gingerbread lattes, and introducing new holiday-themed treats like sugarplum cheese danishes and pistachio honey croissants.

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