Apple cancels production boost for iPhone XR

The iPhone XR may not be selling as well as Apple hoped.                  Ian Knighton  CNET

And as a result, Apple's suppliers have canceled plans to ramp up production of the device. If that's true, we could easily see a new round of price hikes next year - Apple isn't going to stop milking the revenue train until it sees a net profit decline, and its decision to stop reporting unit sales means analysts won't be able to track whether the company is trading total sales for higher profits.

Apple has informed its assemblers Foxconn and Pegatron to halt the production line of the smartphone.

The iPhone XR, meanwhile, is having its demand outlook cut by around 20% to 25%, according to the Nikkei source.

Apple shares fell almost 4 per cent after the report, which fueled concerns that the iPhone XR, the cheapest of three iPhones Apple unveiled in September, was facing weak demand just days after it hit shelves.

Cutting corners: iPhone manufacturers are not able to make full use of their production capabilities and are closing down unneeded assembly lines.

Healthy early sales of iPhone XS and iPhone XS Max models in the States are good news for Apple. And at a starting price of $749, it's the most affordable new iPhone on store shelves.

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"Suppliers of iPhone 8 and iPhone 8 Plus are getting a combined order of around 5 million more units", one source told Nikkei.

A smaller third assembler, Wistron, originally tapped to be on standby for rush demands, will also reportedly not receive rush orders this season. "The moves to add orders for year-old iPhone models while suspending extra production for the latest product illustrates Apple's lack of innovation and inability to energize consumers with such a pricing strategy".

This information may help explain why Apple provided a dim forecast for iPhone sales in the current quarter.

The Nikkei reported in June that Apple expected to ship about 20 per cent fewer iPhones this year compared with the same time last year.

If this all sounds familiar, you're probably thinking of the Apple iPhone 5C, which Apple launched five years ago.

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