Watch Elton John's magical, heartwarming John Lewis Christmas ad

Embargoed to 0001 Thursday November 15 Undated handout image issued by John Lewis & Partners of their 2018 christmas advert The Boy & The Piano which stars Sir Elton John and his first hit Your Song. PRESS ASSOCIATION

John Lewis's 2018 Christmas advert tells the story of Sir Elton John being gifted a piano as a young boy.

The commercial, called The Boy And The Piano, features a performance of the 71-year-old's classic hit Your Song accompanied by a festive-themed retrospective of the musician's career.

Anyway, did you know, fun fact fans, that although the tune was written by Elton John, with lyrics by his longstanding wordy partner-in-crime Bernie Taupin, Elton wasn't the first to record it.

"The John Lewis Christmas campaign has so many warm memories for me and my family", the music star said.

Others reacting to the advert were reminded by the recent social media campaign for Manchester United's signing of footballer Alexis Sanchez.

"The ad is absolutely fantastic and I've truly loved every minute of being a part of it".

The Christmas adverts are already here, and they're not mucking around.

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Elton John has donated a portion of his fee to his charitable trust.

The gauntlet has been thrown down, rival companies wanting to make a touching Christmas advert.

Others disagreed, and commended the advert's message.

Meanwhile one Twitter user spotted an opportunity for Christmas jokes thanks to the advert's song choice.

It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all. What is the most memorable gift you've received?

However, a John Lewis Partnership press release appeared to refute this cost.

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