Amazon Echo Share Will Drop Below Two-Thirds in 2019

Amazon partners with NHL for Alexa content

We were pleasantly surprised when Amazon confirmed last month that Apple Music was on its way to Alexa.

The latest forecast from eMarketer predicts that next year, the user base for Amazon's line of Echo speakers will for the first time slip to less than two-thirds of all USA smart speaker users.

Among other takeaways from eMarketer's forecast: Amazon is also starting to face tougher competition in this space from an ascendant Google, which will capture 31 percent of all smart speaker users next year.

"Google has the Home Mini and Home Hub to compete with Amazon's Echo Dot and Echo Show, and both the Apple HomePod and Facebook Portal will experience their first holiday season this year", said forecasting analyst Jaimie Chung.

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Apparently the players got fed up with the meetings there and now, apparently, they're upset with Jose Mourinho . " Manchester United's a big part of my life and it was never nice watching what was going on".

Next year, eMarketer estimates that 74 million people in the USA will use a smart speaker, an increase of 15% from this year. Now, if you have a Sonos or any other non-Echo smart speaker powered by Amazon's Alexa, this is great news for you, but if you own an Echo device, then you already benefit from Apple Music integration.

Despite the range of things a smart speaker can be used for, listening to music or other things is still the primary function.

Altogether, 74.2 million people will use a smart speaker in 2019, up 15% over 2018 usage totals. Of people who use a smart speaker, the top activity is listening (80%), followed by inquiries (73%) like asking a question, shopping (37%) and smart home control (35%).

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