Burger King's meatless Whopper is going national, MI arrival unknown

MLive file

By the end of 2019, the veggie patties will be in every Burger King restaurant in the country after the St. Louis test, conducted in 59 restaurants, showed "encouraging results", including not cannibalizing sales of the fast food giant's beef Whoppers, the company said.

Burger King announced its collaboration with Impossible Foods, manufacturer of the plant-based Impossible Burger, in November.

The company declined to specify when or which additional markets the Impossible Whopper would be landing in before the proposed nationwide rollout at the end of 2019, only that the expansion would be coming "in the very near future".

That philosophy has found the environmentally-friendly menu item a home at Burger King, alongside its flame-grilled favorites.

Burger King isn't the only fast food restaurant to partner with Impossible Foods.

The tryout in St. Louis "went exceedingly well", a Burger King spokesperson told CBS MoneyWatch. The plant-based patties are created to look and taste similar to those made from meat.

North says he won’t serve second term as president of NRA
LaPierre told the crowd that efforts to strip away the Second Amendment right to bear arms will fail. "But not while we're here". His action is a de facto resignation from the organization after more than two decades serving on the board.

The Impossible Whopper is supposed to taste just like Burger King's regular Whopper.

Impossible Burger and Burger King didn't immediately respond to a request for comment. That version is being used in Burger King's Impossible Whoppers.

Burger King is targeting to make the Impossible Whopper available in its thousands of restaurants in the U.S.by the end of 2019, the spokeswoman said.

And the interest appears to be growing.

Beyond Meat, Impossible Food's primary competitor, thinks that the potential is bigger. The global market for meat substitutes is forecast to grow from an estimated $4.6 billion in 2018 to $6.4 billion by 2023, according to research firm MarketsandMarkets. Beyond Meat plans to start trading in early May.

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