Amazon Fire Phone: Shop Till You Drop?


Amazon has officially enter the smartphone market that is already very competitive. Shopping till you drop…your smartphone, may be the new trend, but don’t worry about this gadget breaking. As it is another Android powered device with Amazon software, it will be competing with the likes of current Android devices like the Galaxy S5, as well as Apple iPhone and Windows Phone. But what sets the Amazon Fire phone apart from the rest? It is a device that enables you to shop online through Amazon at all times wherever you are and whenever you want. amazon phone

Online shopping made easy

If you’re always looking for great deals online or just want a convenient way of accessing Amazon to make purchases for something you find while on the go, the Amazon Fire phone is the one for you. Amazon is making sure that its smartphone is built within their ecosystem, which is shopping/buying products, music, movies, accessories etc through their online store. The feature known as Firefly makes shopping and finding the product you see very easy, all with just a push of a button. Firefly allows the camera to capture something like a book and will recognize the product and takes you to the Amazon store online where the user can have the option to purchase that book they saw.

Firefly also identifies a song you may be listening to or a movie/TV show that you are watching and will allow you to purchase that media right from their online store. Hence, on the go shopping wherever and whenever you need it. You don’t have to wait to get home to find it online or have to browse through your smartphone web browser to find the item first – it just find it for you with the FireFly feature.

The Firefly camera is also convenient in other ways. Like the times you want to remember a business phone number or website, you would take a picture of it and look at it later. What Firefly can do is take the picture and either open the web browser with that URL you captured or call the number you captured. It’s a very convenient way of completing certain actions without having to do the work yourself, just capture and a call, e-mail or web browser will open with the appropriate actions.

Dynamic UI

Dynamic Perspective is a unique but not an innovative function on the device. It allows users to do scrolling functionality all by tilting the device and in some cases, to slide menus onto the screen where you’d normally would swipe from the left or right of the screen. This feature makes one hand use of the Amazon Fire phone much easier on a 4.7 inch screen as users wouldn’t have to drag their finger across the screen to slide for an option and makes it easier to access the menu. Amazon-Fire-Phone-tilt-screen-1280x1280

This feature also makes you see certain images in different perspectives by just tilting. It makes 3D wallpappers, lockscreen and maps more fun to use. This is made possible with the use of 4 cameras located on the 4 corners of the front screen.  Tilting the Amazon Fire phone device will allow you to see the image in a bit of a different angle as the images are in 3D. Maps will also look neat with the ability to view things at a different angle. As shown during the Amazon presentation, you can look underneath your current location to see the street name obscured by the icon. This feature isn’t anything new, but it adds a new element for ease of use and to see things in a different angle just by tilting your phone around and without having to fiddle with an image or map.

The Amazon Fire smartphone device is built with Gorilla Glass 3 on both the front and back, which will add great durability that Gorilla Glass is known for. So if you’re really thinking about shopping till you drop – literally – your device will not shatter as easily upon hitting the ground.

The Amazon Fire phone is simply an Android mobile shopping device that helps you find products that you see others using, listening or watching and enables you to buy it off the Amazon store right away. What really distinguishes this smartphone from it’s competitors is the ability to locate a product that you see and buy it through the Amazon store if the deal is better there. Unlike the Samsungs and iPhones that you see, this isn’t just a phone with consumption capability, but shopping capabilities. If you’re an avid shopper on Amazon, would you be buying this device? Let us know in the comments.


Andrew is a co-founder of DeviceCritique. As a tech savvy individual, he aims to explains tech in a simple manner while also providing support for those who need help with their devices or computers.