Apple iPhone 5C and 5S announcement

Apple News

Apple iPhone 5C and 5SApple has announced the successor to the iPhone throne — the Apple iPhone 5S and 5C. It’s too bad that the details of these two phones were surprisingly, no surprise. If you followed our past post about the announcement of these two products, you would have known that the iPhone 5C will feature a plastic shell, and for the iPhone 5S, a metal shell similar to the previous generation iPhone 5. Today, Apple decided to make one marketing change to their iPhone. They decided to make the iPhone 5C more colourful; thus now, C stands for Cheap, Cook, and Colourful. Compare that to its premium brother, the iPhone 5S — The S stands for Slim, Steve, and Speed. At first sight, this new strategy seems to be nothing deceitful, but upon closer examination, something smells fishy.

Apple iPhone 5C and 5S Comparison

Apple iPhone 5C and 5S

The iPhone 5S shares the same dimensions as its older brother — the iPhone 5. While the iPhone 5C is a bit thicker, 20 grams heavier, $120 cheaper than the iPhone 5S. Of course, by purchasing the 5C, you lose a faster A7 processor, a M7 co-processor — to improve battery life, a wider aperture f/2.2 lens — for low light photography, and a fingerprint reader — to give incentive to others to chop off the tip of your thumb. Specification-wise, the iPhone 5C is identical to the prestigious iPhone 5. There is one difference. There is no beautiful metal shell. This leads us to believe that Apple removed all the internals of the iPhone 5 and stuck a thicker and cheaper coloured plastic casing that weighs 20 grams more and renamed it an iPhone 5C. They re-used the iPhone 5 cases, made a few changes, and stuck in a few improved components, and called it the iPhone 5S. The refresh of the iPhone 5C gives them the ability to market the device as new, and thus, the iPhone 5C is now $599. By destroying the prestigious feel of the iPhone 5,  consumers are faced with a more difficult choice. By paying $120 more, consumers receive a more luxurious iPhone 5S. With this marketing ploy established by Apple, it is questionable whether Apple expects the iPhone 5C to be a huge seller. Their strategy to push consumers to purchase their $719 iPhone 5S, and hide the fact that the iPhone 5S is only an incremental update over the original iPhone 5 is truly interesting.

Apple versus the world

Here’s a quick form factor comparison chart of the new iPhones against many other smartphones.

Phone Dimensions Thickness Weight Screen Size Screen Resolution
Apple iPhone 5S 123.8 mm x 58.6 mm 7.6 mm 112 g 4.0 “ 1136 x 640 px
Apple iPhone 5C 124.4 mm x 59.2 mm 8.97 mm 132 g 4.0 “ 1136 x 640 px
Apple iPhone 5 123.8 mm x 58.6 mm 7.6 mm 112 g 4.0 “ 1136 x 640 px
Apple iPhone 4S 115.2 mm x 58.6 mm 9.3 mm 140 g 3.5 “ 960 x 640 px
Samsung Galaxy Note III 151.2 mm x 79.2 mm 8.3 mm 168 g 5.57 “ 1920 x 1080 px
Samsung Galaxy Note II 151.1 mm x 80.5 mm 9.4 mm 180 g 5.55 “ 1280 x 720 px
Samsung Galaxy SIV 136.6 mm x 69.8 mm 7.9 mm 130 g 5.0 “ 1920 x 1080 px
Samsung Galaxy SIII 136.6 mm x 70.6 mm 8.6 mm 133 g 4.8 “ 1280 x 720 px
HTC One 137.4 mm x 68.2 mm 9.3 mm 143 g 4.7 “ 1920 x 1080 px
HTC One X 134.36 mm x 69.9 mm 8.9 mm 130 g 4.7 “ 1280 x 720 px
Sony Xperia Z1 144 mm x 74 mm 8.5 mm 170 g 5.0 “ 1920 x 1080 px
Sony Xperia Z Ultra 179 mm x 92.2 mm 6.5 mm 212 g 6.4 “ 1920 x 1080 px
Sony Xperia Z 139 mm x 71 mm 7.9 mm 146 g 5.0 “ 1920 x 1080 px
LG Nexus 4 133.9 mm x 68.7 mm 9.1 mm 139 g 4.7 “ 1280 x 768 px

Investors are unimpressed with the innovation at Apple today mainly due to the screen resolution and screen size of the new Apple iPhone 5C and 5S. However, you cannot compare apples with oranges. The iPhone is a Phone, and not a Phablet. Apple believe that the 4 inch screen size provides the best phone experience. This size certainly allows the user to thumb type without using two hands. The low weight of the iPhone 5, and iPhone 5S is a good selling point. On the other hand, if you want an adventure, and would like a nice full high-definition screen, the iPhone 5 series is not for you. Up to now, Apple has given iPhone users a consistent and decent phone experience. The iPhone is a weak media consumption device, mainly due to the screen size and resolution. However, this does not make it a deal breaker. Regardless, with the new iOS 7, that may soon change. So now that you know more about these two iPhone products, which iPhone would you purchase? The iPhone 5 Cook, or the iPhone 5 Steve?

Steve is a co-founder of DeviceCritique. He is a technology expert who takes a unique perspective by blending humanity, technology, and business. He visions that there are many untapped technology products that have yet to emerge, and plans to explore those ideas with you in his articles. Steve is currently working toward his Bachelor of Commerce while simultaneously juggling work and his passion in writing.