WWDC 2013 iOS 7 New Design

Apple News

WWDC 2013 iOS 7 keynote has gone by and had finally been announced at the WWDC 2013 conference down in San Francisco. Ever since Steve Jobs left the scene, iOS has not changed a whole lot till just very recently. It’s a new day and age for Apple. A new era where Jony Ive and Tim Cook reign over Apple. So lets get down to the meat and start with what has changed in iOS 7 and what reasons could be behind it:

WWDC 2013 iOS 7 New Design

iOS 7’s graphics user interface has been redesigned. WWDC 2013 iOS 7 New DesignThe icons have been changed to appear more cartoon-like; however, it retains it’s original identity with the familiar grid home screen that is on all iOS. Regardless of the fact that the icons make it appear like it came from a children’s book, the reason behind this change can be attributed to the ever changing display technology that always increase in resolution every year. The icons have been vectorized and turned into mathematical functions rather than actual images as seen in iOS6. The vectorization of these icons allows Apple to increase the resolution of their future iPhone or iPads without the need to adjust the icons every revision. Since these icons become a mathematical formula rather than an actual image, Apple can enlarge these icons to incredible sizes without losing any details. Furthermore, the likelihood of of a new iPhone with a resolution higher than iPhone 5 and iPad 4 is likely being created as we type.  Apple had also vectorized all their apps for this purpose and also to be consistent. The swipe bar to unlock feature has now changed to have no define area to swipe to the right. It’s interesting as to why Apple chose to change it that way. As the swipe bar was Steve’s Jobs legacy and removing the swipe bar does seem like a small change; however, it may change the whole core Apple experience due to the fact that it seem like the Apple Trademark.

WWDC 2013 iOS 7 New Features

iOS 7 will be receiving key new features. None of them seem that innovative; however, they appear to be a great addition to iOS. These new features are outlined below:

Notification Center – the Notification Center will soon feature a “today” feature that displays all the  information from the core iOS productivity apps on to a widget in the notification center. This makes it more convenient for the user to gather daily information necessary to make plans.  This appears to be a dumb-ed down version of widgets on the Android operating system. Here is a possible reason Apple never implemented widgets. Apple did not want 3rd party apps to take up all the branding glory.  Apple wants it’s user to open up their phone to their glorious trademark array of apps, and not a bunch of 3rd party widgets that will take up the whole screen like Flipboard or the weather channel.

WWDC 2013 iOS 7 New Design

Multi-tasking – Interestingly,  the Multi-tasking ability has been re-engineered to provide a preview of the app that is open. You can also swipe up to quit an app. This functionality seems familiar. It reminds us of the days when we had a Jailbroken iPhone 3GS with iOS 4.0.1, and Proswitcher + Activator installed.

AirDrop – AirDrop is a feature that is to take the place of the popular NFC capabilities that most Android phones have today. The reason why Apple never joined the NFC parade is still a mystery, perhaps they have a secret iWallet feature yet to be announced.

Photos –  the Photos app has been redesigned and is looking more like Google images (if you ever searched an image on Google images you should do so and see for yourself). This shows how much Apple admires Google.

Siri – Apple will change Siri. Siri will gain a new male voice, and sound a lot  more human-like. On top of that, Siri will gain all the functionality that Google Now already has. Apple is a little late, but it’s never too late for apple.

Camera App –  The camera App has gained panorama which there are many panoramic apps out on the app store, and some extra Artistic gimmicky filters that can also be found floating in third party apps in the app store.

Overall, Apple had spent a year redesigning iOS, and will change the perception of how we see it. There were fewer features in this revision than past iOS.  iOS 6 will be the last iOS that still has visuals reminisce of Steve Job’s legacy. For better or worst, this is a start of a new era for Apple — where Tim Cook and Jony Ive take charge of Apple. Will Apple continue to be the market leader in the smart phone industry?

Steve is a co-founder of DeviceCritique. He is a technology expert who takes a unique perspective by blending humanity, technology, and business. He visions that there are many untapped technology products that have yet to emerge, and plans to explore those ideas with you in his articles. Steve is currently working toward his Bachelor of Commerce while simultaneously juggling work and his passion in writing.